
Why Movie Trailers Spoil Everything Now — And Why Studios Won’t Stop
Fans complain that trailers give away the whole plot, but the way audiences actually behave explains why studios keep doing it.
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Fans complain that trailers give away the whole plot, but the way audiences actually behave explains why studios keep doing it.

With endless new releases at their fingertips, millions of viewers still choose the same familiar sitcoms night after night. Here is why.